During the Spurs/Heat game tonight a curious TV ad aired near the end of the second quarter featuring rap star Jay-Z in a studio, riffing with a cast of characters including producer Rick Rubin and artist Pharrell Williams. At one point, a member of the posse is shown taking notes on a tablet device. More than two minutes into the three-minute video Samsung Electronics Co. 005930.SE +0.51%'s tagline flashes across the screen: "The Next Big Thing."
The connection: Samsung has purchased 1 million copies of Jay-Z's coming album, entitled "Magna Carta Holy Grail," slated for release July 4, and plans to give them to Samsung Galaxy smartphone users for free -- 72 hours ahead of the release. The users are to receive the music through an app they'll receive later this month.
Check out the DOPE commerical below:
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